How did Michael Jordan make more money from sneakers than he did in the NBA?

At the moment, one of the best basketball players of all time receives 700 thousand dollars a day.

The legend of the Chicago Bulls and one of the best players in history, 6-time NBA champion – Michael Jordan, is not only a successful athlete but also a businessman who, after leaving the big sport, was able to make a fortune.

Forbes today estimates the fortune of the former basketball player at $1.7 billion. And even with the fact that over the past few years his fortune has decreased slightly, he is still considered the richest athlete in the world. He has several open projects, but the main source of income is precisely the contract with the manufacturer of sportswear and shoes – Nike. Of course, we are talking about his Air Jordan brand.

Statistics show that as of 2022, the profit from the sale of things amounted to more than $ 5.1 billion, despite the fact that income over the past 5 years is 4 times higher. Of course, the better things are going for the company, the better they are for the athlete himself.

But rumors say that 55 of all sales go to Michael. That is, they would buy branded items – money for him, buy a football club T-shirt, but he still got 5%. For example, over the past year, Jordan was able to earn 256.1 million, while in 5 years almost 1 billion.

But even the first figure of a quarter of a billion is much less than earnings in sports. Here the figure will be less than 100 million.

And again, based on statistics, his daily income is 700 thousand dollars, and 29 thousand per hour. And it is important to consider that he has been doing this for almost 38 years, in 1984 at the age of 21, when he made his debut in basketball, his fascinating story begins. Although Nike at that time was inferior in popularity to competitors, the contract for the player was still very good. Michael received $500 million a year.

With all this, the expectations from cooperation were very modest and the company wanted to receive only 3 million in 3 years, but received only 126 million in a year.

That is, it brings in billions every year. But this is not strange, since the products are the best-selling on the modern market. And just like that, the legacy of a basketball player is not limited to just basketball. On the other hand, many basketball players play in his shoes.