Michael Jordan’s comeback

The basketball legend’s extravagant return is being celebrated in several sectors at once. The first was the impressive press release, which featured a single phrase from Michael Jordan, “I’m back”. Just two words that many people associated with the famous words uttered by Arnold Schwarzenegger’s character in the famous “Terminator” created quite a furor.

According to the athlete’s agent David Falk, it was the simplicity that was the main trick. You don’t have to be verbose to achieve “media buzz”. That said, no one doubted the maximum emotionality of the expression. Some were dumbfounded, some were intrigued and some were expecting something spectacular.

Jordan recovers his form

Jordan’s second “feat” was to quickly regain physical fitness. According to Michael’s personal trainer, the main goal of the athlete was to regain his former shoulder width. As Jordan became involved in baseball, the body’s abilities changed somewhat. The difference in sports had a significant impact on the condition.

“The movement of the shoulders, waist and torso had to change. Jumping also had to be worked on,” said Tim Grover. However, these changes were quickly rectified and Michael was able to regain his “basketball form”. With just two weeks of preparation, he was able to make a decent impact on the court.

Announcement of his return to the sport

The third step in his comeback came when he talked to the press. For a long time, reporters would not give Jordan a pass, following him at every step. Moreover, the most nimble tried to track down his car he was driving. However, Michael’s fleet included at least a dozen vehicles, so it was not an easy task.

The task was also complicated by the fact that the sportsman’s security was made up of real professionals. Not only was it difficult to enter the car park, but getting into the building where the basketball legend arrived was also a challenge.

Advertising contracts to be renewed

The fourth landmark line was aimed at business. It was known that Michael already had decent contracts with iconic global companies. His contracts involved impressive sums of money flowing into the star’s account. But his return still had no small impact on the business sphere, as agents were actively looking for new sponsors. Those who had long dreamt of collaborating with the legendary athlete went out of their way to lure him in.

Nevertheless, Michael’s main merit, which came in the period of his return, remains the game with Indiana. When the coach announced to the Chicago Bulls guys that Jordan was “coming off a start”, many laughed. However, Jordan did enter the starting lineup and did his best to keep his team in the dirt. Michael didn’t break another record, but his performance was enough to get the crowd excited and excited about the big game. Many compared the contest to the atmosphere of the NBA Finals, where something fantastic was going on.